Google Photos Ad Shows The Pain Missing Moments on 16GB of iPhone Storage - Dispatch Weekly

August 9, 2016 - Reading time: 2 minutes

Google Photos has a new video ad that pokes fun at iPhone’s 16GB of data as when users are just about to capture a photo worthy moment, the notification on the screen pops up with: “Storage Full. There is no more room on your phone.”

The ad does have a serious point though: expensive storage. In a presentation by Yahoo! In 2013, it was estimated that 880 billion photos were taken in 2014.

This overwhelming amount of photos that we capture so easily with android phones creates a lot of memory. There is also a trend of not just taking one photo, but a selection. If photos are not regularly deleted this creates storage problems.

Added to the increase of social media usage and apps such as Instagram Stories and Snapchat, it is getting easier to connect and share photos.

Google is selling the Free Up Space feature that deletes photos that have already been backed up to Google’s cloud

This frees up the phones, allowing more space to take photos. The feature happens automatically.

The product is not the first on the market as Apple has offered a cloud storage for photos before. However, Google Photos is a more automatic process, where photos get automatically deleted on the phone.

Google Photos’ unique feature is that, depending on settings, it allows for unlimited storage space for photos.

Google photos is available on iOS, Android, so iPhone 16GB users need not worry about missing memorable photo opportunities again.

DW Staff

David Lintott is the Editor-in-Chief, leading our team of talented freelance journalists. He specializes in covering culture, sport, and society. Originally from the decaying seaside town of Eastbourne, he attributes his insightful world-weariness to his roots in this unique setting.