The Promise and Pitfalls of Ad Personalization

February 10, 2024 - Reading time: 11 minutes

Ad personalization, also known as interest-based or behavioral advertising, refers to the practice of companies tracking users' online behavior, such as websites visited and content viewed, in order to serve tailored ads specific to their inferred interests.

Disney Invests $1.5 Billion in Epic Games to Create New Content and Entertainment Universe

February 8, 2024 - Reading time: 2 minutes

The partnership between these two giants aims to create new games and an entertainment universe where consumers can engage with content from various sources such as Disney, Pixar, Marvel, Star Wars, Avatar, and more.

George Carlin Estate Sues Over Fake Comedy Special Generated by AI Technology

January 27, 2024 - Reading time: 2 minutes

The estate of the late comedian George Carlin is taking legal action against a media company that has produced an hour-long comedy special using artificial intelligence (AI) to recreate his style and material.

AI Takes Center Stage at Davos, But Practical Applications Remain Elusive

January 24, 2024 - Reading time: 4 minutes

In Davos, Switzerland, at the prestigious World Economic Forum, the buzzword is unmistakably AI - artificial intelligence. The town's main promenade is adorned with banners extolling AI's potential, yet there's a palpable sense of struggle among executives about turning AI's theoretical promise into tangible economic benefits.

TurboTax: A Tale of Deceptive Advertising and Corporate Defiance

January 23, 2024 - Reading time: 6 minutes

TurboTax, a household name in tax preparation software, finds itself mired in controversy. Owned by Intuit, a company embroiled in increased lobbying amidst scrutiny, TurboTax has recently been banned by the U.S. Federal Trade Commission (FTC) from advertising its services as "free" unless they genuinely are.

Coinbase CEO in a Deepfake Video Encourages People to Buy 1 BTC to Get One Free

January 12, 2024 - Reading time: 7 minutes

The deepfake video of Brian Armstrong, Coinbase's CEO, is a stark reminder of the sophisticated challenges posed by emerging technologies.  

AI Revolution: Jobs Under Threat as Rapid Advancements Impact Workforce Worldwide

January 11, 2024 - Reading time: 4 minutes

Manual labour jobs and roles requiring subjective reasoning are deemed the safest from automation.

Google's Cybersecurity Firm Mandiant Falls Prey to Twitter/X Hack in a Crypto Scam Twist

January 7, 2024 - Reading time: 3 minutes

On January 3, 2024, Mandiant, a renowned cybersecurity firm owned by Google, encountered a significant digital security breach when its Twitter/X account was hijacked.

Twitch Tightens Attire Policy, Ends 'Topless Meta' Amidst Community Backlash

January 6, 2024 - Reading time: 3 minutes

In a significant policy reversal, Twitch, the renowned live streaming platform, has updated its attire guidelines to prohibit 'implied nudity', effectively putting an end to the recent 'topless meta' trend.

Decoding Denim Care: Insights from Experts on How Often to Wash Your Jeans

January 5, 2024 - Reading time: 5 minutes

In the realm of personal care and hygiene, social media has been abuzz with varied opinions, especially regarding how often one should launder their denim jeans. This topic, more than most, garners a wide spectrum of responses.